Tire Model Analysis & Benchmarking
Independent comparison of models and test data, distilled into quantified engineering findings and clear recommendations.
Explore analysisIndependent tire engineering consultancy
Bring clarity from complexity
Objective tire model analysis, test optimization and technical advisory for vehicle manufacturers, tire companies and race teams.
Driving Tire Technology into the Future
Prefer to copy the address? Greg@TractionEngineeringServices.com
Independent
Supplier-neutral assessment
Objective
Evidence-led conclusions
Practical
Clear recommended actions
Confidential
Flexible specialist support
Core services
Quantified tire decisions, from model to test program
Focused technical support that turns tire models and test data into data-driven conclusions, lowers costs and clarifies the way forward.
Tire Modelling Strategy & Advisory
Specialist, impartial guidance on tire strategy, modelling direction and simulation integration.
Explore advisoryTire Testing & Program Optimization
Smarter tire test programs designed to improve data quality while reducing unnecessary time and cost.
Explore testingWho we help
Specialist support where tire decisions carry real consequences
Flexible project support for organizations that need experienced tire modelling capability without adding permanent headcount.
Vehicle Manufacturers
Compare supplier submissions, validate model quality and control test spend.
How we help
Independent analysis that removes uncertainty from tire selection, model validation and program planning.
Tire Manufacturers
Strengthen submissions, identify model weaknesses and meet customer requirements.
How we help
Objective assessment of physical and virtual data to improve submission quality and technical communication.
Race Teams
Extract useful insight from limited tire data and choose the right tire direction.
How we help
Practical tire data analysis and testing guidance focused on performance-relevant decisions.
Quantified Tire Analysis
Tire Model Analysis & Benchmarking
Thousands of plots can lead to analysis paralysis and still leave a team unsure which differences matter. We turn complex tire models and test data into a clear, quantified engineering judgment.
- Compare tires, suppliers, submissions and model revisions
- Assess physical-versus-virtual behavior across operating conditions
- Identify anomalies, inconsistencies and unreliable model regions
- Explain likely vehicle-level implications and recommended next steps
Typical deliverable
Request a Model Analysis →
A confidential, decision-ready comparison report—not simply a collection of plots.
Independent direction
Tire Modelling Strategy & Technical Advisory
Get experienced, supplier-neutral guidance when the right tire strategy, modelling requirements or development path is not obvious.
- Define modelling strategy for vehicle or motorsport programs
- Select appropriate model types, fidelity and validation methods
- Set supplier requirements and review technical submissions
- Integrate useful tire capability into simulation workflows
Engagement options
Discuss Your Strategy →
Focused technical review, independent engineering opinion or ongoing retained support.
Reduce cost. Protect quality.
Tire Testing & Optimization
Tire testing is expensive. A well-designed program captures the data the model needs without paying for redundant or low-value test conditions.
- Design or review Flat-Trac and objective test procedures
- Optimize test sequences to manage wear and heat buildup without compromising data quality
- Improve repeatability, quality control and acceptance criteria
- Balance model quality, test time and program cost
Commercial outcome
Review Your Test Program →
Reliable engineering data with less wasted test time, cost and development effort.
Why Traction Engineering Services
Specialist expertise backed by practical results
Traction Engineering Services & Technology is led by Dr. Gregory Smith, a seasoned tire engineer with a PhD focused on tire test optimization and extensive experience across tire modelling, objective testing and automotive engineering.
Prior to launching TEST llc, Dr. Smith held multiple senior engineering and leadership positions across the UK and USA, within both car companies and tire suppliers.
Connect with Gregory on LinkedIn →
PhD in tire test optimization
Inventor on 4 patents
Automotive & tire-industry experience
Tire Technology International Award Winner
Independent, supplier-neutral analysis
Selected Engineering Projects & Results
Completed and Delivered
Examples of completed projects delivering measurable improvements in tire modelling, testing, development efficiency and engineering decision making.
72% Reduction in Flat-Trac Testing Costs
Developed the award winning GS2MF Flat-Trac test procedure, reducing testing costs by 72% while simultaneously improving data quality and test efficiency..
Virtual Tire Development Process
Worked with a major tire manufacturer to develop a product development process using Virtual Tire Submissions, enabling tire concepts to be evaluated and developed virtually before committing to expensive physical prototypes.
Objective Tire Model Comparison
Developed a robust, repeatable methodology for objectively analyzing and comparing tire models, helping engineering teams identify meaningful differences and make data driven decisions.
Unlocking Value from Existing Tire Data
Built an automated analysis toolset that uses existing tire models to facilitate large scale objective analysis, data mining and DOE-based studies. Generating additional engineering insight without requiring new models.
Improved Winter Tire Model Correlation
Developed a practical and cost-effective scaling strategy to improve winter tire model correlation while minimizing the need for additional testing and model development.
Deployable Thermal Tire Model
Evaluated and supported the late-stage development of a vendor’s thermal tire model, providing technical feedback and recommendations that helped refine it into a practical, fully deployable solution independent of any individual tire manufacturer.
Start a conversation
Have tire models, test data or a program that needs an independent review?
Tell me what you are working with and which decision you need to make. I can recommend an appropriate analysis, review or advisory engagement.
Email Gregory Smith →
Greg@TractionEngineeringServices.com
Confidential enquiries welcome · Based in the United States